<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- Main pages -->
  <url>
    <loc>https://psadvisory.com/</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/about</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/contact</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/careers</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/knowledge</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/press-and-media</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/quickstarts</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/skills</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/events/itc-vegas-2025</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/AgentForce-Calculator</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Legal pages -->
  <url>
    <loc>https://psadvisory.com/privacy-policy</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/terms-of-service</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/cookies-policy</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <!-- Static code-based service detail pages (not yet in DB) -->
    <url>
    <loc>https://psadvisory.com/services/broker-guide</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/sales-guide</loc>
    <lastmod>2026-06-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- DB-driven service pages -->
    <url>
    <loc>https://psadvisory.com/services/friction-gap</loc>
    <lastmod>2026-05-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/life-insurance</loc>
    <lastmod>2026-05-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/digital-insurance</loc>
    <lastmod>2026-06-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/workers-compensation</loc>
    <lastmod>2026-06-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/salesforce-for-insurance-brokerages</loc>
    <lastmod>2025-10-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/distribution-management</loc>
    <lastmod>2026-05-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/marketing-cloud-solutions</loc>
    <lastmod>2026-05-30</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/four-quadrant-method</loc>
    <lastmod>2026-06-01</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/services/salesforce-agentforce</loc>
    <lastmod>2026-05-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Blog posts (press releases use /press-releases/:slug canonical) -->
    <url>
    <loc>https://psadvisory.com/blog/empowering-insurers-with-ai-boost-combined-ratio-and-efficie-2940</loc>
    <lastmod>2025-07-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/quadrant-1-new-business-building-a-prospecting-machine-insid-3178</loc>
    <lastmod>2025-07-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/why-insurers-should-build-their-digital-portals-on-the-sales-2921</loc>
    <lastmod>2025-07-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/choosing-the-right-salesforce-partner-for-insurance-7735</loc>
    <lastmod>2025-07-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/referrals-the-hidden-engine-of-producer-growth-0238</loc>
    <lastmod>2025-09-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/press-releases/n2g-wins-the-celent-model-insurer-award-2023-5092</loc>
    <lastmod>2025-07-09</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/salesforce-summer-25-whats-changing-why-it-matters-hint-its--3585</loc>
    <lastmod>2025-09-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/from-gut-instinct-to-guided-structure-qualification-in-sales-7038</loc>
    <lastmod>2025-09-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/distribution-management-for-carriers-and-mgas-from-hours-to--8846</loc>
    <lastmod>2025-07-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/is-ai-creating-a-new-generation-of-legacy-trap-solutions-4181</loc>
    <lastmod>2025-08-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/avoiding-the-insurance-legacy-trap-1523</loc>
    <lastmod>2025-07-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/quadrant-2-the-golden-quadrant-unlocking-growth-from-your-ex-3799</loc>
    <lastmod>2025-07-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/ai-breaks-the-old-rules-of-salesforce-development-good-devel-9522</loc>
    <lastmod>2025-12-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/from-legacy-to-ai-capable-the-integration-path-that-actually-5732</loc>
    <lastmod>2025-10-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/how-salesforce-and-ps-advisory-can-solve-cio-challenges-8209</loc>
    <lastmod>2025-07-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/how-can-a-correctly-implemented-salesforce-solution-help-la--6205</loc>
    <lastmod>2025-07-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/is-the-marketing-hook-too-good-1541</loc>
    <lastmod>2025-07-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/revolutionize-your-insurance-operations-with-lean-six-sigma-4052</loc>
    <lastmod>2025-07-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/closing-the-friction-gap-how-carriers-and-mgas-can-prepare-f-3299</loc>
    <lastmod>2025-08-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/ai-in-insurance-why-carriers-need-the-right-partner-for-sale-6110</loc>
    <lastmod>2025-08-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/the-four-quadrants-a-salesforce-driven-blueprint-for-growing-0695</loc>
    <lastmod>2025-07-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/winning-in-commercial-lines-small-and-medium-business-5876</loc>
    <lastmod>2025-07-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/unleash-the-future-of-insurance-why-carriers-and-mgas-should-1200</loc>
    <lastmod>2025-07-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/transforming-workers-compensation-how-salesforce-fsc-drives--1667</loc>
    <lastmod>2025-07-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/press-releases/lwcc-wins-the-celent-model-insurer-award-for-legacy-and-ecos-5602</loc>
    <lastmod>2025-07-09</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/the-dual-advantage-maximizing-referrals-in-both-personal-and-9352</loc>
    <lastmod>2025-07-20</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/press-releases/ps-advisory-client-lwcc-to-share-award-winning-salesforce</loc>
    <lastmod>2025-10-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/navigating-the-2026-insurance-frontier-record-growth-ai-ethi-6141</loc>
    <lastmod>2026-01-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/blog/the-ai-agent-will-eat-your-agency-management-system-6356</loc>
    <lastmod>2026-02-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Case Studies -->
    <url>
    <loc>https://psadvisory.com/case-studies/tm-hcc-surety-digital-transformation-with-salesforce</loc>
    <lastmod>2025-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies/revolutionizing-multinational-insurance-quoting-the-n2g-success-story</loc>
    <lastmod>2025-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies/psa-financial-customer-success-story-and-case-study</loc>
    <lastmod>2025-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies/from-paper-to-platform-how-lancer-insurance-modernized-underwriting-with-ps-advisory</loc>
    <lastmod>2025-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies/salesforce-org-migration-and-integration-for-pacific-resources</loc>
    <lastmod>2025-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies/from-data-chaos-to-clarity-how-risk-strategies-streamlined-producer-data-entry-and-integration</loc>
    <lastmod>2025-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies/transforming-workers-compensation-operations-the-lwcc-success-story</loc>
    <lastmod>2025-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies/elevating-transactional-communications-for-lwcc-with-salesforce-marketing-cloud</loc>
    <lastmod>2025-09-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/case-studies/pri-international-salesforce-and-distribution-management-transformation</loc>
    <lastmod>2025-09-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Demos -->
    <url>
    <loc>https://psadvisory.com/demos/voice-to-quote-conversational-auto-quoting-with-salesforce-voice</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/salesforce-voice-first-notice-of-injury-for-workers-compensation</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/ai-powered-medical-record-analysis-for-faster-more-accurate-claims-assessment</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/underwrite-a-workers-compensation-application-in-minutes-using-agentforce</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/sales-guide-one-slack-prompt-a-full-lead-workflow-in-salesforce</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/agentforce-agentic-producer-onboarding-from-application-to-activation</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/interface-with-salesforce-and-ams360-directly-from-slack</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/headless-crm-for-telecom-running-salesforce-from-slack-with-agentforce</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/agentforce-for-telecom-slack-native-lead-capture</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/sales-guide-agentic-salesforce-experience-demo</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/demos/agentforce-frictionless-data-entry-the-key-to-unlocking-user-adoption</loc>
    <lastmod>2026-05-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Quickstarts -->
    <url>
    <loc>https://psadvisory.com/quickstarts/salesforce-sales-cloud-for-insurance-quickstart-for-insurance-sales</loc>
    <lastmod>2025-12-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/quickstarts/salesforce-service-cloud-for-insurance-quickstart-for-insurance</loc>
    <lastmod>2025-12-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/quickstarts/salesforce-fsc-for-insurance-quickstart-for-insurance</loc>
    <lastmod>2025-12-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/quickstarts/salesforce-marketing-cloud-quickstart-for-insurance</loc>
    <lastmod>2025-12-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/quickstarts/salesforce-fsc-for-insurance-quickstart-distribution-management-for-insurance</loc>
    <lastmod>2025-12-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/quickstarts/agentforce-multi-agent-claims-reporting</loc>
    <lastmod>2026-04-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/quickstarts/mulesoft-idp-salesforce-data-360</loc>
    <lastmod>2026-02-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Skills -->
    <url>
    <loc>https://psadvisory.com/skills/4</loc>
    <lastmod>2026-03-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/skills/5</loc>
    <lastmod>2026-03-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/skills/6</loc>
    <lastmod>2026-05-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Skill Bundles -->
    <url>
    <loc>https://psadvisory.com/skills/bundle/1</loc>
    <lastmod>2026-03-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Publicly accessible knowledge base articles -->
    <url>
    <loc>https://psadvisory.com/knowledge/the-four-4-quadrant-method</loc>
    <lastmod>2025-12-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/knowledge/the-four-quadrants</loc>
    <lastmod>2025-07-30</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/knowledge/insurance-sales-playbook</loc>
    <lastmod>2026-01-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/knowledge/the-es-insurance-boom-creates-a-130b-modernization-opportunity</loc>
    <lastmod>2026-01-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://psadvisory.com/knowledge/why-reinsurance-matters-to-your-insurance-carrier-conversations</loc>
    <lastmod>2026-01-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

</urlset>