In the competitive world of insurance, retaining top talent like Underwriters and Risk Managers is a critical challenge. At the heart of this challenge are the tools and systems your team relies on daily. These tools must not only be functional but should inspire efficiency, engagement, and value creation. Unfortunately, for too many organizations, the reality is different—leading to the phenomenon we often call “Pajama Time.”
Quick Summary
The Cost of Pajama Time
“Pajama Time” describes those late-night hours your Underwriters and Risk Managers spend catching up on work that didn’t get done during the day—usually because of outdated processes, disconnected systems, or manual tasks that slow them down. This extra time leads to burnout, frustration, and, ultimately, turnover. High turnover doesn’t just affect morale; it directly impacts your ability to manage risk and maintain profitability, contributing to unfavorable ratios like your loss or combined ratio.
Salesforce: More Than a CRM
There’s a misconception across the industry that Salesforce is just another CRM. In reality, Salesforce can be so much more—it can serve as a powerful orchestration layer for your Underwriting and Risk Management operations. Salesforce, when used effectively, can connect your data, automate workflows, and drive smart, AI-powered decision-making that’s grounded in your company’s unique data.
By harnessing the Salesforce platform, you can streamline and centralize critical processes, eliminating the need for cumbersome manual tasks and allowing your Underwriters to focus on what they do best—assessing and managing risk. Salesforce acts as a robust workflow engine, bringing together data, systems, and processes in a way that truly empowers your team.
Deploying AI with Salesforce isn’t just about adding another tool; it’s about fundamentally transforming how your teams work. Imagine AI models that can quickly analyze historical data to provide instant insights into risk factors or underwriting opportunities, all within a system that’s grounded in your company’s proprietary data. By integrating AI within Salesforce, your team can move away from repetitive data entry and focus on evaluating complex risks and building relationships—activities that require human expertise and contribute to the bottom line.
Agentforce: Extending AI Capabilities to Brokers
Salesforce’s capabilities are not limited to your internal teams—they can also extend to your broker network through tools like Agentforce. Agentforce allows you to create a seamless experience for brokers, enhancing the data they collect and improving the quality of submissions. By integrating AI capabilities into the broker portal, brokers can benefit from predictive insights and data validation features that ensure the accuracy and completeness of the information submitted. This leads to more efficient underwriting, fewer back-and-forth communications, and ultimately, a faster path to binding coverage.
Adding AI to the broker portal can also enhance broker satisfaction by reducing their workload and providing better tools to serve their clients. Imagine a broker using the portal to get instant feedback on the likelihood of an application being approved or suggestions on how to strengthen a submission based on historical data. These capabilities empower brokers to make more informed decisions and contribute to a smoother overall process—benefiting both the broker and your underwriting team.
Assessing Your Current Systems
Ask yourself:
Reduce Pajama Time, Increase Profitability
With Salesforce as the orchestrator, supported by AI capabilities, your team can reduce manual tasks, simplify data access, and enhance decision-making. Empowered Underwriters are not only happier but stay longer, reducing turnover and its associated costs. The cumulative effect is a positive impact on your combined ratio—the ultimate measure of an insurance company’s profitability.
In today’s evolving landscape, leveraging technology to reduce “Pajama Time” is more than just a perk—it’s a strategic advantage that affects your ability to attract and retain talent, manage risks effectively, and stay competitive.
Don’t navigate the complexities of AI implementation alone. PS Advisory specializes in helping insurance carriers successfully implement and optimize Salesforce solutions like Agentforce and Data Cloud. Our team of insurance industry experts and certified Salesforce professionals can help you:
Book a meeting with our team and explore the steps to Successful AI Implementation in Insurance” and schedule a personalized consultation to discuss your specific needs.
PS Advisory can bring the strategies and domain expertise leveraged by LWCC to achieve an award-winning transformation to your organization. This includes insights and launching required capabilities that can revolutionize your insurance operations.
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