At PS Advisory, we emphasize the philosophy of “Uplift, Don’t Forklift.” This means that insurance companies do not need to rip out the current core systems they have invested in. Instead, Salesforce can be wrapped around existing systems to modernize the user experience for both internal and external stakeholders.
Salesforce can be instrumental in addressing the challenges faced by insurance CIOs and in improving the combined ratio:
A practical starting point is Distribution Management, where Salesforce can streamline processes, provide better tools for agents, and enhance decision-making capabilities—all without replacing legacy systems. By optimizing agent interactions and improving data visibility, Salesforce helps insurers enhance operational efficiency and reduce costs, directly impacting the combined ratio. These short-term wins are essential for proving the value of technology investments and creating momentum for broader initiatives.
To extend the tenure and effectiveness of CIOs, it’s crucial to educate senior management that Salesforce is not just a CRM but a powerful workflow platform that can drive efficiency at scale. This understanding helps align expectations and secures the support CIOs need to succeed, highlighting that Salesforce delivers both operational improvements and strategic innovation.
The challenge for insurance carriers is to create an environment where CIOs can thrive—supported by resources, aligned leadership, and a commitment to innovation. By leveraging Salesforce and the “Uplift, Don’t Forklift” approach, CIOs can achieve short-term wins, improve operational efficiency, and drive down the combined ratio, ensuring long-term success and a positive impact that endures.
At PS Advisory, we’re not just keeping pace with change—we’re setting the tempo. Our team is pioneering advancements in:
Book a meeting with our team and explore how we can help drive your insurance technology initiatives forward.
Together, let’s shape the future of insurance—one innovation at a time.
PS Advisory can bring the strategies and domain expertise leveraged by LWCC to achieve an award-winning transformation to your organization. This includes insights and launching required capabilities that can revolutionize your insurance operations.
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